Write Titles, Descriptions & Included Items
Write listing copy that tells renters exactly what the item is, what they receive, and what they should know before requesting a booking.
Why this matters
Clear copy reduces unnecessary messages and makes the renter-facing listing easier to compare with alternatives.
Step by step
Name the item first
Lead with the common name a renter would use, then add a meaningful size, style, or distinguishing feature only when it helps identification.
Write the description for decision-making
Explain what the item is, how it is commonly used, important dimensions/specifications you know, and relevant condition details.
List included pieces separately
Use Included items for accessories, hardware, or components so the renter can distinguish the base item from what comes with it.
Keep charges out of free-form copy
Use PartyShare’s fee and fulfillment fields for charges the renter must understand. The description should not be the only place an unavoidable fee appears.
Review the live listing
Read it from a renter’s point of view. If a basic question is still unanswered, improve the structured field or description that should answer it.
Correct vs. avoid
Good approach
Title: “White Folding Chair.” Description: factual use/condition details. Included items: seat cushion if actually included.
Avoid
Title: “Amazing Event Furniture.” Description: mostly marketing language, no specifications, unclear included items, and a mandatory cleaning charge buried in the last sentence.
Completion checklist
- Title uses the renter’s likely name for the item.
- Description explains the actual rental.
- Included items are explicit.
- Copy matches the photos.
- No unavoidable fee is hidden only in description text.
- I removed unsupported superlatives and vague promises.
- The live listing can be understood without asking a basic clarification question.
Common mistakes
- Stuffing the title with unrelated keywords.
- Using internal warehouse terms renters do not know.
- Repeating the same generic description on every listing.
- Failing to state what is included.
- Using description text to override structured rules or fees.
Frequently asked questions
How long should the title be?
Long enough to identify the rental clearly; avoid filler that does not help the renter.
